Are you planning to sell your house yourself without the use of a real estate agent’s expertise? This process is known as “for sale by owner” or FSBO (pronounced as fiz-bo). And it lets you take control of your home sale and helps you save thousands of dollars in real estate agent commissions. 

According to the statistics from the National Association of Realtors (NAR), FSBO sales accounted for 6% of home sales in 2024. The figure might be low, but many sellers prefer to handle the home-selling process themselves instead of going through a real estate transaction with a realtor.

If you’re one of those homeowners who wish to sell your house without a realtor, this guide will walk you through the entire journey of selling your house without a real estate agent

FSBO Sales for Home Sellers: Taking Control of Your Home Sale

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The primary motivation for choosing this route is to save money on commission fees. It means you won’t pay a listing agent, but you may still face a buyer’s agent representing the prospective buyers. 

The Process for FSBO Sellers: A Step-by-Step Checklist 

Navigating the process requires a clear understanding of every stage. 

Step 1: Prepare Your Home for a Cash Buyer

Just like the traditional selling process, you need to attract potential or interested buyers. Thus, you have to prepare your house and secure a good final sale real estate price. It involves more than just cleaning up your property.

  • Deep Cleaning and Decluttering: A clean, clutter-free home lets buyers envision themselves in the space.
  • Minor Repairs and Enhancements: Fix any obvious issues. They can be a leaky faucet, holes in walls, or light fixtures.
  • Enhance Curb Appeal: Don’t just focus on the interior part of the house. You also need to tidy up the landscaping, power wash the exterior, and ensure the entryway is inviting.
  • Professional Photography: High-quality photos attract more viewers. Thus, you must hire a professional photographer to showcase your home’s best features.

Step 2: Price It Right (The Hardest Part)

Without an experienced real estate agent, when selling without a realtor, you may overprice your house. Buyers don’t like it. Or you could be pricing your house at a very low number that will cost you money. To avoid it, make sure to do these things:

  • Research Comparable Homes (Comps): Look at recently sold homes in your area that are similar in size, condition, and amenities. Online real estate websites can also be helpful. However, property tax records or property tax bills can be better as they provide valuable information for a real estate investor.
  • Consider an Independent Appraisal: To determine your home’s fair market value, you may wish to hire a professional appraiser to provide you with an unbiased estimate and help you set a realistic listing price.
  • Understand Market Trends: Research local real estate market trends. Is it a buyer’s market or a seller’s market? It will influence your pricing strategy.

Step 3: Market Your Property

Once your home is prepared and priced, it’s time to market or promote your house.

  • Listing on the Multiple Listing Service (MLS) with a Flat Fee: It’s crucial. You may not hire a listing agent for full service. However, you can pay a flat fee to get your home listed on the MLS. It’s how buyers and buyer’s agents find properties. This is one of the ways to increase your home’s visibility.
  • Online Real Estate Websites: Post your listing on popular real estate websites like Zillow, Trulia, and Realtor.com. Make sure that you add compelling descriptions and professional photos.
  • Social media and Local Advertising: Leverage social media platforms and consider local classifieds or community groups to reach potential buyers.
  • For Sale by Owner Signage: It’s a classic way to market your property. Simply place a prominent FSBO sign in your yard.

Step 4: Manage Showings and Open Houses

Once you have started marketing your house, you should be ready for inquiries:

  • Fielding Phone Calls and Schedule Tour Requests: Be responsive and organized. Have key information about your home always ready.
  • Scheduling Tools: Use a calendar or scheduling app to manage appointments and avoid conflicts.
  • Safety First: When you show your home, consider having another person with you. This is to help you secure your valuables.
  • Prepare for Open Houses: If you choose to hold open houses, ensure that your home is clean and well-lit. You may also opt to have brochures with key property details.

Step 5: Navigate Offers and Negotiations

  • Evaluate the Offers: When a buyer makes an offer, it’ll likely come with contingencies, like financing and home inspection. You must know the terms of the buyer’s offer, including the closing costs, final sale price, and proposed closing date.
  • Counter-Offers: Be ready to negotiate. It can be stressful. Remember your bottom line.
  • Understanding Contingencies: A buyer lined up doesn’t mean a done deal. Mortgage approval, home inspection reports, and other factors can influence the transaction.

Step 6: Handle All the Paperwork and Closing

This is where a real estate attorney becomes invaluable.

  • Legal Requirements and Disclosures: You must comply with local laws regarding disclosures. For instance, you must fill out a residential property disclosure form that necessitates disclosure of known defects. If your home was built before 1978, you’ll need to provide a lead-based paint disclosure (EPA).
  • Purchase Agreement: Once an offer is accepted, a purchase agreement or sales contract is drafted. It’s a legally binding document that outlines the terms of the sale.
  • Title Company and Escrow: A title company or real estate attorney typically handles the escrow process. This ensures a clear title and manages the exchange of funds.
  • Closing Documents: The paperwork varies by state. It typically includes the final purchase and sale agreement signed by both parties, the property deed, loan documents if the buyer is financing, and a closing statement.
  • Final Walk Through: The buyer will conduct a final walk-through before the closing date.
  • Closing Process: At closing, all legally binding documents are signed, and ownership is transferred.

The Reality: Pros and Cons of Selling FSBO

+ Pros

  • Savings on Commission
  • Having full control of everything
  • Direct communication with potential buyers, thereby building rapport with them

Cons

  • It’s time-consuming
  • Pricing correctly is difficult
  • Limited market exposure
  • Handle legal paperwork that can be complex, and mistakes can be costly
  • The emotional stress of negotiations, especially when you deal with lowball offers or demanding contingencies

An Alternative to FSBO and Agents

The FSBO route can save you money, but it requires a huge investment of your time and effort, not to mention legal knowledge.

Fortunately, there’s a simpler path. You can sell your house without an agent by getting a cash offer from a direct home buyer, like iBuyHomes. This option offers several benefits that help you avoid the common frustrations of selling a home yourself:

  • You get a fair cash offer, which eliminates the need for pricing guesswork, appraisals, or market research.
  • You don’t have to worry about marketing or professional photos. You can skip the descriptions and online listings.
  • You skip the hassle of showings and open houses, avoiding the need to prepare your home for constant viewings and coordinating schedules.
  • You avoid lengthy negotiations and the risk of buyer financing falling through. Since cash offers are direct, there are no contingencies or mortgage approval delays.
  • You deal with less complex paperwork. The legal documents are streamlined to make the process as easy as possible. 

If you prefer to skip the work, get a free, no-obligation offer from iBuyHomes today. We offer our services to most cities in the U.S., including Camden, Charleston, and Charlotte.